I keep getting phone calls from so called google experts that tell me it is urgent that I register my business with google in order to stay listed by them. They say I will no longer be there if I don't. They also say it takes about 4 hours to do. I can't find any requirement in my google account, tools or analytics that requires that. They can do it for me for a 1 time fee of $249.00. Sounds bogus to me.