During the winter, it is the opposite. You do not want to feel the air movement from the fan blowing directly on you since this will make you feel cooler from the wind chill effect. So, again...stand under the fan and turn it up on high speed. Whichever mode you feel the least amount of air is the correct mode for winter. However, you want to operate the fan at a low speed during the winter, otherwise, even in the correct mode, you will still get some wind chill effect, which you do not want. For more information you can refer this link.