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Is a merchant required to honor a discount coupon if a specific item is not excluded on the coupon

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I have a 40% off coupon from Michael's.  I want to buy a Christmas tree and they won't honor the coupon because supposedly the store policy excludes Christmas trees.  The exclusions printed on the coupon do no mention Christmas trees, nor is there any visible signage telling consumers that such a store policy exists.
asked Nov 12, 2013 in Legal Topics by anonymous
   

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